With the increase in number of beauty solutions and salons exclusively for men, it’s obvious that men are becoming increasingly conscious of their appearance. Catching this trend, FitnessOne and Schwarzkopf Professional got together to conduct a well received hair makeover session for men on the eve of International Men’s Day, which falls on November 1. The free makeover session was held at FitnessOne, Alwarpet.
About 20 men, who came for the makeover, stepped out with new hairstyles and got tips on hair care from Ankita Madan, technical advisor, Schwarzkopf Professional. Of those registered, first three persons got free haircuts also. Sisters, girl friends and wives gifted their dear ones a surprise makeover by registering on their behalf.
“Nowadays, long hair is not in. Men prefer short and sleek hair styles, and college students, as expected, prefer funky hairstyles,” said Ankita. Briefing on the makeover session, she said “Professionals prefer a normal style. While some enquired about hair maintenance, others asked for different haircuts and styles.”
Murali Sundar, country manager, Schwarzkopf Professional, said, “We observe that it is absolutely essential and imperative that men take care of themselves and feel great about themselves.”