WITH the increase in number of beauty solutions and salons exclusively for men, it’s obvious that men are becoming increasingly conscious of their appearance.
“Nowadays, long hair is not in. Men prefer short and sleek hair styles, and college students, as expected, prefer funky hairstyles,” said Ankita Madan, technical advisor, Schwarzkopf Professional. “Professionals prefer a normal style,” she added.
Murali Sundar, country manager, Schwarzkopf Professional, said, “We observe that it is absolutely essential and imperative that men take care of themselves and feel great about themselves.”