Posts tagged "card(lagna-patrika)s"

The many quirks of wedding card(lagna-patrika)s

While all of our wedding card(lagna-patrika)s are handed out with good intentions, there are some humourous slips that find their way in. Read on and see if you recognise any of them

The marriage season has arrived! And with it have the myriad wedding card(lagna-patrika)s, usually found in huge numbers in various houses. While the card(lagna-patrika)s are visually attractive, with a matt finish and golden words embellished on them, it is what is inside that interests us — and at times, even gives us the much needed dose of laughter. See if you’ve read any of these before.

Sow. And Chi.
Yes, we know these stand for Sowbhagyavati and Chiranjeevi. But imagine a person who doesn’t know what this stands for. ‘Sow. Vineeta’ might just be read as pig Vineeta, since sow means a hog! And Chi Harsha could be misconstrued as ‘disgusting’ Harsha because, well, Chi is chi! While we understand the traditions attached to them, it would probably make more sense to spell them out completely — or just do away with them.

BTech, MSc, MBA….
‘We request your gracious presence on the auspicious occasion our daughter Sow. Kirthi (B.Tech, MBA) marriage with Chi. Naveen (B.Tech, MBA, M Phil, director of blahblah company)’ — most of the wedding invites usually have the qualifications of the bride and the groom! Now, we understand the parent’s pride at the achievements of their children, but does it really have to be mentioned on a wedding card(lagna-patrika)? It’s almost like proving to outsiders that the couple has got the best deal!

With best compliments from
After all the flowery language used for requesting your ‘gracious presence’ at the marriage, there is usually an area dedicated to best compliments. While some of them end with the simple (and preferable) ‘Family’, or ‘Near and Dear’, there are some whose ‘best compliments from’ list runs on and on and on! Everyone, right from bua, chahcha, kaki, kaka, maasi, dadi, dada to even relatives they aren’t very close to, finds their name printed! While we appreciate the need for family to share their elation, this really kind of kills the purpose, doesn’t it?

Dripping cheesy sentences
‘Love fills a moment, a moments fills a lifetime, a lifetime begins eternity. Our eternity begins at the wedding..’ ‘When friendship turns to love, two people decide to share their life together’… As if requesting our ‘gracious presence’ at the ‘auspicious occasion’ wasn’t bad enough, these cheesy love lines are found in a number of wedding card(lagna-patrika)s now.

Well, while these are some of the many humorous writings found on our card(lagna-patrika)s, it is these quirks that make our weddings more memorable and more… Indian. Like they say, it happens only in India!

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Posted by admin - March 18, 2015 at 6:10 pm

Categories: Article   Tags: , many, quirks,

Wedding card(lagna-patrika)s get a tech-twist

Wedding card(lagna-patrika)s are getting a tech-twist this season as couples in the city look to do something ‘hatke’ in the run-up to their big day out. In a departure from the traditional invitation card(lagna-patrika)s, couples and their families are opting for ‘interactive’ wedding card(lagna-patrika)s themed on social networking sites and film magazines.

Facebook-inspired wedding card(lagna-patrika)s are the most-sought after by people getting married this year. Named Factbook (to evade legal trouble), these wedding card(lagna-patrika)s are virtually a screenshot of the popular social networking site. With sections entitled ‘Home’, ‘Profile’, ‘Inbox’ and ‘Notification’, these card(lagna-patrika)s aim to be as interactive as possible. Such card(lagna-patrika)s also have the scope to incorporate a ‘timeline’ as well in which relatives and friends can congratulate the couple.

Medhavi and Deepika Sharma, who got married earlier this month, chose the Facebook-themed card(lagna-patrika)s. “We opted for it because they are unique. Plus, inclusion of a timeline makes such card(lagna-patrika)s interactive and intimate,” the newly-wed couple said.

Besides, wedding card(lagna-patrika)s have also been conceptualized as magazines. Surabhi Malhotra, due to get married in April, was sold to this “interesting” concept. “Such card(lagna-patrika)s give us a chance to share our stories and expectations for the future. It would attach an intrigue value to it,” said Malhotra, who currently works for a private company. “Guests will attend the wedding if the invitation is interesting. They will remember the card(lagna-patrika) for years to come.”

Introduction of concept card(lagna-patrika)s in the city has coincided with the entry of a small crop of wedding planners in Aligarh. Abhinav Agarwal, one of such ilk, was confident about the future of such card(lagna-patrika)s. In fact, he felt the introduction of video card(lagna-patrika)s shortly would be lapped up by the public as well.

“We are trying to introduce wedding card(lagna-patrika)s catering to a generation that is always on the phone. The card(lagna-patrika)s need to be snappy to retain their attention,” Agarwal said, before predicting a robust demand for such unique card(lagna-patrika)s in the future. “card(lagna-patrika)s are not just about inviting, but connecting guests with the couple.”

He also spoke of how invitation card(lagna-patrika)s are being customized by them to suit the couple’s needs. “People are opting for card(lagna-patrika)s that suit their personality. Recently, a couple chose their card(lagna-patrika) in the shape of a bitten apple, resembling the cyber giant’s logo,” he further said.

Manoj Pandit, who is a card(lagna-patrika)-maker and owns an establishment at the bustling Dubey ka Padav in the heart of Aligarh city, spoke of how traditional card(lagna-patrika)s are gradually phasing out. “With social media sites being a daily staple for the younger generation, unique concepts have started gaining traction in recent times,” he said, adding that around 10% of his customers ask for wedding card(lagna-patrika)s with their photos.

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Posted by admin - March 18, 2015 at 6:02 pm

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