SEO is all about making your website appealing to the search engines.
This section will cover how to structure your content and website for maximum SEO value. We also go into techniques to make your website trustworthy.
Optimizing Your Site Structure For Search Engines
The secret to having a good structure is to have your best content within 1 click of your homepage.
The deeper a page is, in terms of page hierarchy… the less value it will have.
The home page is the most important and the pages within one click are second and so on.
Try to structure your site in such a way that your main content is accessible through the home page.
The best method to push up content is to create “hub pages” that link to the rest of your content. The hub page can be within 1 link from your home page.
The hub pages should be categorized, so one hub page will link to a certain category of content.
Your home page should link to these hubs (categories) that will then link to the content.
By linking like with like, search engines will add more value to the content since it’s more relevant and related.
By creating hubs you make it easier for users to find the content that they want. Making your site simpler is not only more SEO friendly but it’s also more user friendly.
You want your users to find the content in the least amount of clicks possible. Structure your site with that in mind.
Having Rules And Structure
It’s important that you make an outline of the rules and structure that you’ll use for your site.
It’s important to have each page congruent with one another. It comes off as more professional.
Each page of content should be structured as follows:
- Title tag
- H1 tag
- H2, H3, H4 etc tags
- Txt content
- Links and images
If your title tag is irrelevant to the H1 tag, the H1 tag won’t matter.
Have all the content be consistent with a certain style. Meaning the spacing’s, indents, fonts, colors, bullet points and etc. are always the same.
Keep in mind that bold larger font text is not the same as H1 text. H1 text has a much greater value.
Only have one H1 piece of txt on your each page at the most. The search engines don’t like it when you use it too much.
Make sure that each title tag for every page is slightly different and highly relevant to the page.
Trust
Trust Rank is a new concept being employed by the Google search algorithms. It calculates your trust factor based on a few factors.
The search engines take into account such things as:
- The age of your website.
- The type of websites that link back to you.
- The type of software and code your website uses.
- Plug-in and add-ons that you’re using.
Consider buying a pre-existing domain name before starting business. Many times the webmaster will give it to you for free.
Don’t link to sites with a low Trust Rank.
It’s recommend you have your site evaluated by a prominent security service and place the seal of approval on your website. Google search engine will see it and take it into account. Security stickers and badges help.